Built From the Life We Actually Live
Sit. Stay. Roll. started with a simple idea: if Jiu-Jitsu is part of our family, why shouldn’t Echo be part of it too?
Our family trains. We compete. We travel for tournaments. And Echo is right there with us through all of it.
What started as the fun idea of putting Echo in his own Gi turned into something bigger. We wanted BJJ-inspired gear made for dogs — not just a costume, but gear designed around a dog’s movement, comfort, and the adventures they share with their humans.
That idea became Sit. Stay. Roll.
We’re starting with our Dog BJJ Gi and No-Gi Rash Guard, with more gear and adventures to come.
Veteran Owned. Family Built.
Sit. Stay. Roll. is proudly veteran owned and family built. Our co-founder, Juan “Rick” Roybal, served 30 years in the United States Air Force, retiring as a Master Sergeant in 2021.
The discipline, commitment, and sense of service that shaped those years are part of what we’re building here too. Rick is also a Brazilian Jiu-Jitsu brown belt, making BJJ more than the inspiration for our first products — it’s part of our family’s life.
We’re building Sit. Stay. Roll. around the things we actually do together: train, compete, travel, run, hike, explore — with Echo right there alongside us.
But Sit. Stay. Roll. is about more than what dogs wear. It’s about the Echo Approved life we build with them — training together, exploring together, showing up for each other, and having a little fun along the way.
Train Together. Explore Together. Roll Together.
Good Dogs. Stronger Humans.